How to Build a Contact Form in BigCommerce

By:
Heloise Montini

BigCommerce is a growing platform for e-commerces. You can have your business there, and set up forms to sell your products, and get in touch with your audience. Let the user send messages to your business, and leave this form on autopilot, bringing leads and data to your business.

Reduce your workload, improve your business, and save time and money using a high-performance contact form with BigCommerce.

A well-built form can be game-changing for your business growth. Let the visitors know you are open to establishing a conversation with them. This improves your user experience and solidifies your business as a respectful and trustworthy one.

In this article, you can learn more about BigCommerce, e-commerce in general, and also how to build and embed a powerful contact form to your page.

What is BigCommerce and what having an e-commerce means

BigCommerce is a platform for e-commerces. You can open your e-store easily using BigCommerce. They have as their mission the responsibility of helping business owners to sell more and maintain sustainable growth.

The company was founded in 2009 and since then they had a growth in size and trust from their consumers. BigCommerce has over 45 thousand merchants around the globe, being over 37 merchants only in the US. Which means they have a great part in the e-commerce impact worldwide. Most of these companies are in the retail industry. 

The company’s objective is to help e-commerces grow. And all you have to do is trust this goal and improve your product, conquering and converting more leads. And web forms are a great ally on this path.


What is e-commerce

When you sell and buy goods or services online you’re being part of the e-commerce system. Even if you have a physical business, when you make deals online, you’re establishing e-commerce.

As an online business, you must enable several features in order to be functional. The obvious one is having a website or any other kind of platform where you can sell your goods or services. 

In 2020 we’ve learned that almost everything can be sold and bought online. The pandemic caused by the Corona Virus is the starting point of a new way to do shopping. And, for that, 2021 has the potential to be a great year to start your own business, following up the lessons left by 2020.


Why e-commerce matters more today

Believe it or not, you may not be the first generation doing online shopping. E-commerce was invented 40 years ago by the English inventor and entrepreneur Michael Aldrich. Although, it only became economically viable after the internet got available for the majority.

In the beginning, the sales were made through telephone, and they could be to the final consumers or business to business. Only in 1994, the first purchase was made online. Dan Khon sold, in August of 1994, at the website he created, the NetMarket, a CD of Sting's "Ten Summoner's Tales", to a friend.

Well, maybe e-commerce is not as new as we believe, but fast growth is. Only in the year 2020, due to the Covid-19, consumers from the entire world started to rely more on the internet for their shopping, both for goods and services.

You can open your bank account without ever stepping foot on a bank; work and get paid without ever meeting your client; buy your food and have a happy meal, without leaving your home, wearing your pajamas. This is how simple, and less personal, 2020 has been to a lot of people around the globe.

And it all started with an idea from 1979.


Advantages of having an e-commerce

With an online business, you have the chance to reach out to a larger public, deliver services faster, and save money by reducing operational costs. These advantages have a large impact on any business and can help with growth since you’re saving time and money, which means you can improve your quality and offer a better customer experience. Let’s explore each of these advantages in depth.

why start an ecommerce_ advantages infographic _ MightyForms


1. The processes are faster

Buying from e-commerce is faster than when you buy from a physical store. Besides, you can buy at any moment, from any place. I mean, you can decide you need something new while you are in bed preparing to sleep. Not that it’s a good, or healthy, idea, though. But you can. 

Also, selling from e-commerce is simpler and faster. You don’t need many middlemen for the action. You can just add your product to a product page, provide an order form to close the deal, and deliver it through a third-party service.


2. You don’t have to settle for local commerce

You are online. You literally can reach the world, if you want to. Look at major companies. They are global. Maybe it is too soon to talk about having a multinational operation, but the point is: you don’t have to settle for your local community to sell your goods. 

Reach out for new customers, that can be next door, or in another state. Use digital marketing to spread out the news that you’re online. Digital media is your ally. Email marketing to your best friend. Don’t be shy: you must show off to make good sales.


3. Low costs

How many employees do you need? Fewer than having physical commerce. And what about the location rent? No, you don’t need that. You can work from your living room with e-commerce, if you need to, of course. You have minimal operational costs when your brand is online. 

As your sales increase, you can escalate your business, keeping sustainable growth, and hiring employees. But, while you’re a small business, you can keep your budget under control easily.


Creating a contact form on BigCommerce

You need powerful and automated forms for your e-commerce by BigCommerce. The form can work to bring closer interaction between the user and the business, leaving more time for you to focus on selling and promoting your wonderful products.

You can automate the user experience when you use an optimized and well-built form. When you set up functionalities and features, using integrations, the visitor has a better interface to use, and you have more time to explore their needs and behavior.

On BigCommerce you can build forms without having to connect to any third-party service, but they will be simple and non-customizable. If you want a personalized form, you can count on specialists like MightyForms.

And you need beautiful and branded forms to call the user’s attention and convert them. And these forms are better performed when automated.


Automation form software for BigCommerce

Focus on selling your products with form automation software. You can leave your forms on autopilot, having time to dedicate to other, more demanding, tasks, such as creating content that converts or improving your products, or services.

Form Automation Software is the quickest way to set up forms that work for you, doing the heavy lifting, letting you just do the simple tasks. An automation software, by principle, must take time-consuming tasks and perform them in an optimized and fast manner.

By using form automation software you shouldn’t worry about the forms functionalities once it’s published. Your only worry must concern its performance and study the reports, to adapt the form to the audience.


How to build, embed, and leave on autopilot a contact form on BigCommerce

BigCommerce is a great platform if you’re e-commerce. And MightyForms is deemed the best form automation software on the market, according to users who have tried our app. The combination of both services can only mean something good. And the solution we bring to you is one that allows you to connect to your leads, convert them, and automate boring, time-consuming tasks. 

And to do all of this is easy-peasy. In a blink of an eye, you can have your contact form working for you, saving time and money to your e-commerce.


Why you must have a contact form on your BigCommerce

Contact forms are the gateway that gives business access to the leads. They can easily contact e-commerce about any subject, from feedback to requests. Having an open channel of communication is a great step to conquer a good user experience and also increasing the lead’s trust in your business by providing the opportunity to reach you 

To offer a good user experience and to receive notes and messages from consumers, which allows you to improve and grow your business, are some of many reasons to have a contact form on your BigCommerce page. Another reason includes building up a mailing list for newsletters, promotional emails, surveys, and any other possibility to get in touch with the consumer and get to know them better, for a closer relationship.

But not only add any contact form. It has to be optimized, responsive from any device, and automated, which means more time for you and your team. Also, a good contact form is the one that displays business patterns, like the color scheme, typography, and, most importantly, the company logo.

Learn how to build a contact form that helps you gather more leads, and reduces your task piles.


1. Building a contact form

To build a contact form using the MightyForms app is easy and a very intuitive process. The first action is to sign in to your MightyForms dashboard. But, if you don’t have an account yet, don’t worry, to create one is very quick and free. And you can always try the demo version to explore the app without commitment.

Now that you logged on to your account and are at the dashboard, you can either start building from one of our multiple options of contact forms templates, or you can start from scratch. Add all the fields that you need, remember to keep it simple and straight to the point. People won’t fill out a form that asks too much and without a reason for it.  An example is a phone number - only ask for it if you really need it and explain why you need it.

Then you will change the design of your form, giving it the business personality. To finalize, you will add the company logo.

Now, all that is left is to add the integrations and features you can enable to automate the form and embed it to your BigCommerce site.


2. Leaving  the form on autopilot

You can use features and integrations that automate your contact form, reducing the time you spend on ordinary, time-consuming, simple tasks. Eliminating those and letting the software perform, can leave you with more time to dedicate to conquering leads, delight them, and also, improve your business and its product.

To do so you must first determine what are your goals and set objectives for the form. After that, you can see clearly what are our needs and all the features that can help you fulfill them.

Examples of features and integrations available and how to use them:

Dropbox and Google Drive are two cloud services that you can integrate your contact form to in order to receive and upload files directly. By doing so, you won’t have to worry about how to find uploaded files or about storage space on your business computer.

Zapier lets you integrate with other services and apps, streamlining your workflow and improving the form performance.

Abandoned Form Recovery, one of the most powerful features you will ever find. With this, you can track each form’s performance and realize what is working or not on the form. You can also send kind reminders to leads that have abandoned the forms, bringing them back to it.

Logic-Rules, also called logic jumps or conditional logic, among other terms. You can use logic rules for several objectives, such as guide the respondent through the forms, send specific emails to the proper team according to the submitted answer, or calculate the value amount from your order forms products. 

Save and Resume, although it’s not exactly a functionality for automation, Save, and Resume can help you gather more leads. It saves the information given, allowing the lead to come back later, and you can gently remind them that they have a form half-filled, increasing your chances to delight and convert a new lead.

Automatic Emails are one of the most important form functionalities available. That’s because you must know, and also warn the team, every time a new submission happens. With this head-up, the team can start on a campaign to delight and get to know the interests and behavior of the new lead.


3. Embedding Contact form to your BigCommerce page

After building and adding everything that makes your forms great, it is time to add them to your BigCommerce page and let them do the hard work for you. MightyForms has a native integration to BigCommerce, which means your forms will perform perfectly, with automatic connection, and full compatibility.

You can send the embedding code to a developer, or you can do it yourself. By simply copying the code and pasting it to the page, editing it according to your goal.

Now you have your beautiful, responsive, automated contact form on your page. Work on your product and let your e-commerce grow, building a good customer experience.


Advantages of using form automation software

There are two main advantages when you use form automation software - saving money and time. We talk a lot about form automation software in another article, check it out to know more about the subject. Here we will only present a few advantages, besides these two already mentioned.

Save money

This is one of the top reasons for you to start using form automation software. After all, you can cut out unnecessary costs and allocate the budget to precise tasks, organizing with this action your business money.

Save time

for both you and the team. All because time-consuming tasks can now be done automatically through integrations and features.

Get to know how a form is performing

Plus do all the adjustments to convert more leads. Automation lets you see the details about your forms, and let you get in touch with lost leads. Using form analytics to get to know your contact form better, since it provides analytical information, letting you know when a lead drops off, and also details about the users, so you can know your audience and work on a better campaign to delight the leads.

MightyForms and BigCommerce

Now you know that you can easily add contact forms on your BigCommerce page, powered by MightyForms, use the same method to build and embed other kinds of forms to your page.

Start using MightyForms to build powerful, responsive, and time-saving forms. Get more customers starting now.

By:
Heloise Montini

Heloise Montini is a journalist and SEO specialist. She writes about travel, news, and, as a hobby, creative writing. She is always available for new challenges and learning.