Take into account the whole intake processA prevalent problem for law firms of all sizes is a surprising lack of an adequate intake process accompanied by poor follow up, moreover, for solo and smaller firms, prohibitive pricing of products such as Westlaw and LexisNexis. Before taking on a new case or client, a firm has to complete an intake with the prospective client. What is needed is a process that must be streamlined, efficient, and most importantly, mistake-free.
Add your own logo and provide an immediate follow-upLarger firms have the financial advantage of outsourcing this function or dedicated departments, but for solo and smaller firms, a practical solution is utilizing MightyForms as an add on, building effective client intake form(s). MightyForms also gives law firms of all sizes a white label advantage, meaning that for a reasonable expense a firm can upload its own logo, resulting in a more polished professional presence which can be advantageous for a solo practitioner or smaller firm.
“Providing immediate responses to initial calls and emails were the most important factor for potential clients at 67 percent.” -Nationaljurist.com/smartlawyer
Keep track of the form’s performance and never lose a leadReal-time data capture is another advantage since lost leads result in lost income. With MightyForms’ autoresponder, you can immediately notify your relevant team members about this new prospective client and the next steps. The potential client receives a customized message you create, letting them know there will be follow up. Many firms do not purposely ignore a lead, but they do not have a structured process implementing online resources like MightyForms.
“Online services… are available in abundance, but close to 70% of lawyers are not using any of these tools, representing another underutilized area to be explored.” -American Bar Association, TechReport 2018